A story of innovation and timeless design
We would like to take you on a journey through the history of the Derby chair, and who better to tell this story than a true Cane-liner named Lars Keld, who has been part of its journey over the past 25 years.A lifelong journey
Lars Keld, 53 years old, has spent his entire working life at Cane-line and has witnessed the development of the Derby chair from its beginning. Lars journey began as an intern at Cane-line during his education, and he quickly became a valuable part of the team as one of the first sales managers. Despite limited experience in the furniture industry, Lars took on the challenge and worked closely with his supervisor to learn everything about the industry and thereby developing his own sales portfolio.Over the years, Lars has built up invaluable experience as Sales Manager for Scandinavia, including the responsibility for contract sales in Denmark. With a deep understanding of furniture and an in-depth understanding of the market, Lars knows the market incredibly well. Lars has been part of the journey where the outdoor space has evolved significantly and has now become an extension of our home.
A rough start
The Derby chair has always held a special place in Lars' heart. Lars is one of the driving forces behind the Derby chair and he has always believed in its potential, even when it had a rough start to the market. From the first challenges with the material to the optimization of the steel frame, Derby has undergone continuous development to meet the trends of its time and the demand for longevity and design.The Derby chair is not just a piece of furniture, but a symbol of Cane-line's ability to combine tradition with innovation."It is a recognizable part of our brand, history and range. Even though new designs and materials come and go, Derby will always be a part of our history," says Lars.Celebrating 25 years and new design
Innovation and tradition in harmony
3 "golden" from Lars Keld
Lars Keld concludes with three golden words about Derby and Cane-line:
Derby: Classic, Iconic, Timeless.
Cane-line: Is not just a furniture company, it is an innovative and risk-taking design company that always seeks to challenge the status quo.
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